West Virginia
WV COLLECTION · MOUNTAIN PRIDE
Pennsylvania
PA COLLECTION · KEYSTONE SPIRIT
South Carolina
SC COLLECTION · COASTAL ROOTS
Honoring the Ground We Walk On.
ROOTS was born from a simple desire to wear where we're from—not just as a location, but as an identity. Celebrating the distinct spirit of states like West Virginia, Pennsylvania, and South Carolina, we craft minimalist gear that honors local heritage. Our hats and sweatshirts serve as a modular tribute to the slogans and stories that grow from home soil, designed for those who value artisanal quality and regional pride.
TRENDING ROOTS
State pride defined by minimalism. Explore the latest hats and sweatshirts from our signature West Virginia, Pennsylvania, and South Carolina collections.
WEST VIRGINIA • MOUNTAIN MAMA • PENNSYLVANIA • STEEL CITY • SOUTH CAROLINA • PALMETTO STATE • ROOTS EST. 2026